AI is a revolution that is accelerating the steady pace of digital transformation (DX) that enterprises have seen in the past decade or so. New AI use cases will turbocharge thistransformation. Companies are already using AI to codevelop digital products and services, potentially doubling their revenue growth compared with their competitors. So vast is the scale at which AI —and particularly generative AI (GenAI) —will impact enterprise value creation that in late 2023, IDC’sfuture enterprise research found that 81% of IT leaders expect full-year spending in 2024 to increase or remain stable due to AI
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