Data has become the foundation of business strategy, with thriving organisations using it to shape customer experiences, drive innovation and make faster decisions. However, only 45% of organisations have complete visibility into their assets. Additionally, 41% report that poor data quality is hindering AI effectiveness, resulting in flawed predictions and unreliable automation. Improving data maturity is one of the most effective ways to unlock the value of business data. Across industries, organisations fall into five distinct categories based on their level of data maturity, ranging from reactive to entirely data driven.

The GigaOm market and buyer brief “The Strategic Imperative of Data Maturity and Quality” explains data maturity and highlights the outcomes, including greater AI adoption, operational efficiency and a clearer path to innovation. Inside, you’ll explore executive actions that can guide your data strategy and uncover five quick wins you can use to raise your organisation’s data maturity today.