This white paper by Enterprise Strategy Group (ESG) explores the transformative potential of generative AI for growing organizations, particularly small to medium-sized businesses (SMBs). It highlights the challenges these organizations face, such as limited resources, data quality issues, and security concerns, while offering actionable insights on how to operationalize AI effectively. The document emphasizes Dell's AI Factory approach, showcasing its tailored solutions, scalable infrastructure, and built-in security features to help SMBs maximize ROI and confidently adopt AI technologies. It also outlines key use cases like data analysis, content creation, and data augmentation, providing a roadmap for SMBs to harness AI for innovation and growth.