“Regardless of your organisation’s location, industry, or size, its success with customer identity and access management (CIAM) depends on one central element: incredible customer experience (CX) backed by bulletproof security. Vanity user experience (UX) projects that gloss over technical problems at the login won’t do. We’re talking about seamless, secure, modern identity experiences that act as portals to profitability. Why is CX so important for CIAM? Because it’s the minimum customers expect from organisations today. Whether you’re a digital-first business or you intend to master omni-channel services, your customers anticipate a simple, effortless login experience with impeccable security. But this isn’t always their reality”